A practical financial partner for home services and trades.
Clear financial guidance should support how a business actually runs.
I'm a finance professional, and before that I ran businesses of my own. I built Ironside Advisory because the owners I kept meeting weren't bad at the work. They were good at the work and blind on the numbers.
I've owned and operated companies where I was responsible for all of it. Sourcing and cost of goods, pricing and gross margin, building the sales side from nothing, running payroll, reconciling the accounts, closing the month, and staying current on taxes. When something went wrong at the bottom of the P&L, there was nobody else to hand it to.
A lot of that work was in one of the most punishing operating environments there is: licensed cannabis retail and brands, where the tax treatment is brutal, margins are thin, and cost accounting has to be right or the business quietly bleeds. I built the financial models, managed the tax obligations, and owned the full P&L and balance sheet. It taught me how fast a business can look busy and profitable while the numbers say otherwise.
That's the lens I bring to home services. Companies running trucks and techs, where the margins are real but hard to see, and where the difference between a good year and a bad one usually comes down to what you knew and when.
You work directly with me. Not an account manager, not an offshore team.
- Owner-operator experience with full P&L and balance sheet responsibility
- Cost accounting, gross margin, and pricing in thin-margin operating environments
- Monthly closes, reconciliations, payroll, and tax obligation management
- Financial modeling and forecasting for owner-led companies
- B.A. in Business, Arizona State University
- Enrolled Agent candidate (in progress)
- Based in Chandler, Arizona · Serving clients nationwide
Clients work directly with me to improve financial visibility, strengthen planning, and address operating priorities.